About Us

HUB is owned by sisters Georgie Cook and Louise Power. What started as a solo enterprise, with Louise starting HUB in Manchester, soon became a family affair when a plan was hatched over Christmas dinner to go into business together and relocate the business to Stoke Newington, London. When the right property became available, on Stoke Newington Church St, they swung into action and even enlisted their father to make all the shop fittings! Soon after this they opened a menswear store across the street, followed by a third shop (which stocks both mens and womenswear) on Ada St in Broadway Market.

As well as stocking labels like YMC, Wood Wood, Our Legacy, Dr. Martens, Clarks, Camper, Lee, LF Markey, Kestin Hare, Ganni and Mads Nørgaard HUB also has it's own in-house label 'Allsea’. They will be expanding this label further in 2016 so watch this space!

Today both Georgie and Louise still live and work in Stoke Newington and love raising their families in such a vibrant, thriving & creative area.


 HUB menswear buyer, store manager and online stylist is Shane Kingdon.

Shane hails from Devon originally but moved to London to train in Costume Design at the Wimbledon School of Art. After working as a costume designer for film, TV and theatre he moved into retail and fashion and joined HUB in 2006. As well as his role at HUB Shane is the co-owner and designer for new Made in England leather accessories brand, Siege of Cranes. Stockists include HUB, Selfridges and Conran.

 "HUB Menswear is about bringing together the brands we like and enabling them to be easily accessible... We aim to be an open and welcoming store for guys to come and try things on without the 'salesy' pressure, whether it's simply for a new t-shirt or a full-wardrobe shake-up. I love the curatorial nature of retail... Firstly selecting great garments from fantastic brands at the buying appointments, to using the shop space, fittings and our online presence to bring them to life and showcase them for our customers. It's like illustrating a seasonal narrative."