About Us

HUB is owned by sisters Georgie Cook and Louise Power. What started as a solo enterprise, with Louise starting HUB in Manchester, soon became a family affair when a plan was hatched over Christmas dinner fifteen years ago to go into business together and relocate the business to Stoke Newington, London. When the right property became available, on Stoke Newington Church St, they swung into action and even enlisted their father to make all the shop fittings! Soon after this they opened a menswear store across the street, followed by a third shop (which stocks both mens and womenswear) on Ada St in Broadway Market.

As well as stocking labels like; YMC, Wood Wood, Dr. Martens, Clarks, Etre Cecile, Lee, LF Markey, Kestin Hare, Ganni and Mads Norgaard, HUB also has it's own in-house label 'Allsea’.

Today both Georgie and Louise still live and work in Stoke Newington and love raising their families in such a vibrant, thriving & creative area.


 HUB menswear buyer, store manager and online stylist is Shane Kingdon.

Shane hails from Devon originally but moved to London to train in Costume Design at the Wimbledon School of Art. After working as a costume designer for film, TV and theatre he moved into retail and fashion and joined HUB in 2006. 

 "HUB Menswear is about bringing together the brands we like and making them easily accessible... We aim to be an open and welcoming store for guys to come and try things on without the sales pressure, whether it's simply for a new t-shirt or a full-wardrobe shake-up. I enjoy the curatorial nature of retail... Firstly selecting great garments from favourite brands at the buying appointments, then using the shop and photography online to showcase them for our customers: illustrating a seasonal narrative."