HUB X RUDE

Abi and Rupert Meats met in 1998 at a London design agency. A love of illustration and print brought them together and they soon started their own business; a clothing label called Rude. What started as a range of screen printed tees soon turned into an international street brand. A flagship store called 'Let's Make T-Shirts' was opened and this project led to illustration and design commissions from TFL, The Tate, Urban Outfitters, The National Theatre and more.
 Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer
We visited their delightfully eclectic studio in The Chocolate Factory to take a look around and find out a bit more about their life and work.
Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer

How long have you been in the Stoke Newington area?

Rupert : "We've been living in Stokey for almost 20 years. When we started working it was in Shoreditch and Spitafields but have been working in Stoke Newington for the last 10 years.

Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer

What's the best thing about being an independent business?

Rupert: "It's all we have ever know really, I set up RUDE straight out of collage so have never worked for anyone but myself. Over the years we have employed people and moved from different sized studios...I suppose the best thing about being independent is the flexibility. Billy is nearly 13 and was born when we had a shop near Spitalfields. We have always worked around the boys and work just fits in and around family life."

Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer

Tell us some of your favourite places to eat and drink in Stokey.

Rupert: "We love most of the pubs, and always have been regulars in the Shakey and Rose and Crown. We used to live next to The Prince so we were always in there too!"

Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer

What has been the most memorable moment of your career together?

Rupert: "Launching our book 'Time Flies When You're Being Rude'...

Rude Abi Meats Rupert Meats Stoke Newington London Design illustrator designer

...which contains all of our work over the past 15 years. The book was a collaboration between GF Smith who are a paper company, our friend Hadleigh who printed it and then our friends at Ico Design who designed the book and made it happen. The book was launched at an amazing party with all our friends and family present."

 

Rupert's Hub Wishlist

Clarks Weaver Shoe Tan Hub Shop

Clarks Weaver Shoe in Tan, £95

Hub Shop London Stutterheim Stockholm coats amazon green

Stutterheim Stockholm Coat in Amazon Green, £180

Abi's Hub Wishlist 

Hub Shop London LF MArkey Alonso Bomber Jacket

LF Markey Alonso Bomber Jacket in Black/Cream, £249

Hub Shop London Stutterheim Mosebacke coats burnt orange

Stutterheim Mosebacke Coat in Burnt Orange, £215

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