We are excited to talk to you about one of HUB’s dearest and firm favourite menswear brands: Universal Works.
This British label was founded in 2008 by Midlands-born David Keyte. Growing up in the seventies in a provincial town, David was initially inspired by the well-dressed men in his family. He then went on to experience the development of the eighties and the associated sporting and music subcultures; the combination of these factors greatly influenced his ideas for the brand.
Universal Works values the importance of heritage but always works towards creating honest clothing focusing on good fit and design built around contemporary needs. It is indeed the fusion of work and street wear with classic tailoring that has become the uniform of Universal Works and it continues to be the main inspiration behind the collections each season.
AW17 uses typical British workwear fabrics: basic cotton, cotton drill, moleskin and corduroy; this combination finds the perfect blend between the classic and the contemporary. Our buy for this collection sees some staple styles such as the Bakers Jacket, inspired by David’s father, chunky knits and looser fitting pants. The utilitarian jacket is revisited each season in a variety of fabrics, bringing a twist to a timeless piece.
We share many important values with this British independent label, such as their passionate approach to work and their support for skilled, small-scale production. Having stocked Universal Works for almost a decade they still manage to excite us each season with their strong collections of quality menswear staples and their distinct brand aesthetic.
Below: HUB family John and Jack in their Universal Works pieces.
Text: Sofia Grillo