‘How inappropriate to call this planet Earth, when it is clearly Ocean.’ Arthur C Clarke

This week we are very proud to introduce you to our new, fresh entry to the HUB family: HAECKELS.


In a very simplistic way we could say that HAECKELS is a natural fragrance and skin care brand. We wouldn’t be lying to you, but in describing the brand so simply we would leave out so much about this incredible label.

samscales.haeckels (9 of 11) Botany Bay 26 '3

HAECKELS was founded in 2012 by Dom Bridges. When working as a filmmaker on a beauty product commercial in Shanghai he became disillusioned with the ethics of skin care companies. That's when he decided to return to Margate and invest his creativity in something more sustainable that would be beneficial to the planet and that could safeguard Margate’s heritage of healthy coastal living.

Everything started when Dom began collecting seaweed from Margate’s beaches and bringing it back to the kitchen, which soon became a fully functioning lab. Dom began his business making vegan friendly soaps for his friends, and once the council granted him a commercial license to harvest seaweed, he built a brand that would put the ocean and the environment at the forefront.

samscales.haeckels (28 of 46) SEAWEED HARVEST

The brand promotes ethical production from start to finish. The products are formulated bottled, tested and sealed by hand in Margate with the hand-harvested seaweed being the foundation ingredient of the whole skin care range. Based on the tradition of Thalassotherapy (from the Greek world Thalasso, meaning ‘sea’) the Haeckels range uses seawater, algae, and other minerals from the ocean ‘to treat ailments and enable the body to replenish, re-mineralise and revitalise...’.

DSC00785 Seaweed / Fennel Hand Cleanser

We believe this brand is a true inspiration for the beauty industry, as it wants to both remind and educate it's customers of the natural wealth of the Margate coastline whilst regarding the importance of nature preservation. We are happy to contribute and share those values with HAECKELS and present them to you.

samscales.haeckels.dji (3 of 4)

Let’s celebrate with HAECKELS and bring an element of the coastal goodness away with us when purchasing their incredible products.

Shop here for our favourites.

TEXT: Sofia Grillo

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