Another great entry to the HUB family that we are very proud of and we'd like to tell you about is PARKA LONDON.


PARKA LONDON is a London based design collective founded by Fiona Marston in 2013. Their initial goal was “to transform the parka into a modern, affordable classic” and they did. The label has taken the traditional parka and made it modern and wearable for individuals with busy lives. They took what was good from the original design, which dates back to the 1960s, keeping it cool and functional, an essential for every wardrobe.


What we love most about this British label is the quality of the fabrics, which are made to last, and the timeless design. They design their coats with water-repellent fabrics, faux-fur hoods, hidden drawstrings and luxe linings.


Alongside the classic parka style the brand also make other modern outerwear. Here at HUB you will find an edited selection of our favourite outerwear pieces. We picked five different styles from their AW17 collection to suit many tastes; a timeless Parka featuring luxurious faux fur lining and removable trims, a classic duster coat, a padded water resistant parka, an A-line shape coat with detachable trims and lining (a perfect transition piece), and a stylish quilted bomber.


Whether you’re in the park with your kids, nipping to business meetings or dashing out for milk, these coats are your perfect go-to: ideal to throw on any outfit. The British weather won’t be a threat anymore as these coats have got you covered :)

Text: Sofia Grillo


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