Inspired by good old American classics and the Japanese 'eye for detail' Kings of Indigo are drumming up quite a following since their first collection was launched in 2012.
Created by Tony Tonnaer, Kings of Indigo began as small denim brand priding itself on sustainability as its driving ethos. Six years on, K.O.I continues to pursue its founding mission - 'to create garments with a conscience'. Here's how they do it.
- K.O.I create garments built to last so we buy less
- They encourage customers to Recycle, Repair and Reuse
- Encourage Production chain transparency allowing customers to see exactly where garments are made and fabrics are sourced
- Production takes place as close to home as possible
- At least 90% off each garment has been constructed in sustainable fibres such as organic or recycled cotton and wool
- Where possible K.O.I buy unwashed denim and wash as little as possible. The less a denim is washed and dyed, the more sustainable it is!
- K.O.I are working towards a 90% recycling of water from washing
- All tags and packaging are made from recycled materials
- K.O.I are a proud member of the Fair Wear Foundation and visit production sites regularly to build relationships and maintain ethical standards