VEJA Est. 2004, Paris/Brazil

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If you don’t already know VEJA let us introduce you. VEJA footwear are an ethical sneaker brand creating on-trend trainers whilst constructing a positive production chain that benefits all involved. Established in 2004 by Sébastien Kopp and François-Ghislain Morillon, VEJA has a distinct minimalist aesthetic, utilising neutral tones and pastel hues.

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From the use of wild rubber and upcycled plastic bottles as material, to the social initiative in partnership with Atelier Sans Frontières that employ people facing social exclusion, the VEJA brand insist on progression and conscience throughout each level of assembly.

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Recycled organic cotton, liquid rubber, fish skin and natural silk are some of the innovative materials used to ensure sustainability and functionality, whilst their collaboration with Fairtrade factories in Brazil means workers rights are protected and communities are ultimately strengthened. From concept to customer, ethical fashion is their core ethos and we are excited to welcome them back to HUB this Spring Summer ‘17

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