YMC (You Must Create) are one of our staple brands here at Hub and today we want to share a bit about the brand and why we love them so much.

Fraser Moss and Jimmy Collins founded YMC in 1995 in London and set about creating modern, wearable clothes for men and women.

By taking traditional items and putting a fresh spin on them they create pieces that will stay in your wardrobe season after season. Their seasonal re-working of the classic breton stripe top for women and their variations on the classic button down for men comes to mind.

This season our top picks for women are:

The denim jeans; the perfect shape with subtle paint splatter detail.

The Engineered Stripe Dress, the perfect Spring/Summer dress.

For the men we're loving:

The Long Over Shirt (Shane's top pick!), a beach shirt with a super relaxed vibe.

The new palette of soft ice-cream tones in their jersey range - simply delicious!

The Baseball Top in cream stripe adds a touch of old school 90s YMC heritage.



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